Building a brand is often about finding the right role to play in your audience's lives. While it’s tempting to want to be the "hero" who saves the day, that mindset can actually create a barrier between you and the people you're trying to reach. Here are three reasons why a "hero mentality" might be stalling your connection: 1. It Shifts the Spotlight Away from the Client When you position yourself as the hero, you accidentally make the story about your achievements, your

Where are my business owners at? One of my favorite things to do with owners is discover what their brand is.....